E-Commerce+Marketing+Vocabulary

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Chapter 3 E-Commerce Marketing Vocabulary
Retailers - Businesses that sell goods and services to the general public Wholesalers - Businesses that sell products to distributors or retailers and not usually to the end-user or consumer. E-tailing - The buying and selling of retail goods on the Internet. Services retailers - A business that provides services. Non-store retailers - Businesses that use means other than traditional storefronts to sell their products, such as infomercials, catalogs, door-to-door solicitation, trade shows, and vending machines.

Chapter 2 E-Commerce Marketing Vocabulary
E-business - any process a business conducts over a computer network. Information Only Stage – Simple web site providing basic information and only one-way communication. Interaction Stage– Adds two-way communication through email, database search and order form but not online ordering. Full Integration Stage– The entire transaction process can be done online. Brand loyalty - customer’s preference for a particular product. A customer will not accept a substitute, even where there are many other comparable products available. Mass customization - production of goods that offer specialized choices to mainstream buyers. Value chain - The sequence of design, production, and marketing efforts a business conducts to deliver its products at the right price and time. Elastic demand - Pricing changes create a change in the amount of goods or services consumers are willing to buy at a certain price. Business model - A system of policies, operations, resources, and technologies used to generate revenue. Business-to-business (b2b) – A business transacts information, goods, or services with another business. Business-to-consumer (b2c) – Any business or organization that sells its products or services to consumers. Consumer-to-consumer (c2c) – Consumers interact with each other. Consumer-to-business (c2b) – Customer initiates the transaction, posting an intent or desire to buy a certain product at a certain price. Business-to-government (b2g) – Connecting private sector to government markets. Government-to-consumer - Allows consumers to easily access relevant information from government agencies. VIirtual Marketing -The completion of marketing activities primarily through the use of computer and Internet activities.
 * Product, pricing and shipping information.
 * Order, pay, track, service.
 * Online Surveys
 * Electronic versions (e-books, e-tickets)

Chapter 1 E-Commerce Marketing Vocabulary
Internet - A global network of computers, communication tools and information resources. World Wide Web - A global collection of graphical and hypertext Internet pages that can be viewed with via computer. Web browser - A program used to view, download, surf or access Web documents. Domain name - An addressing scheme to identify and locate computers on the Internet. Uniform Resource Locator - Indicates the unique address of a Web page. Internet service provider - A company that provides others with access to or a presence on the Internet. Web host provider - Allows customers to house their Web site documents on the company's servers. Search Engine - A  program that searches for and identifies items in a database that correspond to keywords or characters specified by the user. Electronic Commerce - The conducting of business by electronic means. Brick-and-mortar business - A business with physical storefronts. Brick-and-click retailer (Multichannel retailer) - A retailer that sells its products through traditional channels and online. Click Only Retailer (Pure Play Retailer )- A retailer that sells it products online through online channels.